Electronic media, which runs on electricity, comprises a wide range of platforms and technologies, including television, radio, the Internet, and many types of digital content like CDs, DVDs, and online streaming. The history of electronic media begins with the creation of the telegraph in 1795, which marked the start of a fast expanding communication landscape. This was followed by the telephone in 1849 and the radio in 1897, culminating in the launch of the Internet in 1963. These advances have had a dramatic impact on a variety of industries, including journalism, education, entertainment, and military applications, demonstrating a significant shift in how information is carried and received.
Samuel Morse, a pioneer in this discipline, invented the telegraph, which transformed communication while simultaneously advancing the understanding of art. Similarly, Guglielmo Marconi's discoveries in radio communication laid the groundwork for current wireless connections, garnering him the Nobel Prize. The trajectory of telegraphic and radio communication paved the way for subsequent inventions, most notably television. John Logie Baird, renowned as the "Father of Television," created the first mechanical television in 1925, which paved the way for Philo Farnsworth's creation of electronic television systems in the late 1920s.
Television has had a significant impact on society attitudes toward crucial topics such as race, gender, and class, impacting public opinion and cultural standards. However, the transition from film to digital media represents a fundamental shift in visual media. Film, with its distinct style and depth, captures images in ways that many claim digital forms cannot match. Despite its aesthetic appeal, film is less adaptable in low-light situations and more expensive and time-consuming to produce.
In contrast, digital media provides immediacy and versatility, with higher sensitivity settings, improved low-light performance, and the convenience of immediate editing and sharing. However, the rapid advancement of digital technology can result in the obsolescence of older equipment and formats, emphasizing the fleeting character of digital media.
Walter Benjamin, a critical thinker, investigated the impact of mass media on modern society, warning that cinema and photography could corrupt reality and substitute personal contemplation with predefined views, potentially diluting the authenticity and distinctiveness of lived experiences. He cautioned that the apathy caused by media consumption could make viewers more vulnerable to manipulation, particularly in political settings.
As we traverse the digital age, it is vital that we maintain a balance of involvement with film and digital media while remaining aware of how media impacts our perception of the world. Reflecting on Benjamin's views, the need of conscious media use becomes evident, ensuring that we keep our ability to think independently despite the pervasive effect of electronic media.